Sport Business in the Global Marketplace
By:H. Westerbeek,A. Smith
Published on 2002-10-03 by Springer
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
This Book was ranked at 3 by Google Books for keyword news of the world football annual 1997 98.
Book ID of Sport Business in the Global Marketplace's Books is lTxaCwAAQBAJ, Book which was written byH. Westerbeek,A. Smithhave ETAG "Miz3iKvlcfM"
Book which was published by Springer since 2002-10-03 have ISBNs, ISBN 13 Code is 9780230598898 and ISBN 10 Code is 0230598897
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Book which have "241 Pages" is Printed at BOOK under CategoryBusiness and Economics
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