Sun Tzu and the Art of Business
By:Mark McNeilly,Mark R. McNeilly
Published on 2012-01-26 by OUP USA
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
This Book was ranked at 3 by Google Books for keyword sun guide to the jumps 1998 99.
Book ID of Sun Tzu and the Art of Business's Books is fYRKZ9I4ZGkC, Book which was written byMark McNeilly,Mark R. McNeillyhave ETAG "KHyMWqldQpE"
Book which was published by OUP USA since 2012-01-26 have ISBNs, ISBN 13 Code is 9780199782918 and ISBN 10 Code is 0199782911
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Book which have "330 Pages" is Printed at BOOK under CategoryBusiness and Economics
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